People spend more time on Facebook and Instagram thanks to AI

Meta’s investment in artificial intelligence is already bringing results. The group just introduced their results of the second quarter of 2025 and during the traditional teleconference Mark Zuckerberg said that by enhancing the mechanism of recommendations, people spend more time on requests. “AI greatly improves our ability to show people content that they consider interesting and useful”, explained Zuckerberg. According to him, this led to an increase of 5 %, in the annual shift, time spent on Facebook and to 6 % increase in the time spent on Instagram.

All indicators are green for meta

Wednesday, after presenting the results of the second quarter, the value of the meta action increased by more than 10 %. In fact, all key indicators were green during this three months. The company’s income was $ 47.5 billion, which is 22 % compared to the same period in 2024. The net income was $ 18.3 billion, which corresponds to an increase in annual shift by 36 %. Regarding the number of meta applications, it increased by 6 %and reached 3.48 billion active people per day. The average advertising price increased by 9 % of the annual shift, while advertising prints increased by 11 % annual shift. “” “”As far as advertising is concerned, the high performance of this quarter is largely caused by AI, allowing to unlock higher efficiency and profits in our advertising system ”Mark Zuckerberg said in publication.

Meta will also continue to invest massively in AI. Previously, the CEO announced that the meta would spend colossal amounts to build their infrastructure for AI. At the same time, the meta connects a team of experts in the development of their “superintendent”. During the presentation of their financial results, the group said that in 2025 it expected investment expenditures from $ 114 billion to $ 118 billion.

Reality laboratories continue to lose money

Mark Zuckerberg continues to be optimistic about the Meta Reality Labs branch that develops mixed reality products, although it continues to combine losses. During the second quarter, the operating losses of this branch were $ 4.53 billion, while sales generated $ 370 million. “(…) People spend more and more time with our task ecosystem and community is still growing regularly“Meta said.

“In addition to games, we continue to observe a wider set of cases of use, browsing the media and the web significantly contribute to determination”He also explained. In addition, the sale of Ray-Ban goggles is growing sharply. Esssilorluxottica also recently introduced its financial results and revealed that the sale of Ray-Ban Meta glasses more than tripled in one year.

Otherwise, the meta should present its innovations in the field of mixed reality at the conference in September. It is said that the group could connect glasses with the screen.

• Meta just introduced its results of the second quarter of 2025
• People spend more time on Facebook and Instagram, thanks AI
• Group intake has grown sharply and will continue to invest massively in artificial intelligence
• The Labs Reality Labs branch that develops mixed reality products continues to combine losses, but Mark Zuckerberg is still optimistic

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